Pale makeup brings out your natural features and doesn't hide your face as opposed to if you were to use really dark smokey eyes with scarlett red lipstick! Although having lotsa colours on your face makes you very beautiful, you MIGHT want to remember your wedding day as you who are marrying your husband and not a model-like person. Well, I think its all preference, but I would always hope to prepare a bride in her most natural manner possible. Here is an example:

You can see the makeup, but it doesn't change the look of her eyes, cheeks, and mouth so much. We don't want to confuse the husband right?!

Basic makeup such as this is great for those who want the natural look, which i truly recommend!