White gold wedding rings is a very popular choice for grooms. It's cheaper than platinum and just as exotic looking. They also represent something different than just regular yellow gold. Here are the advantages and drawbacks of white gold wedding bands:

White Gold Wedding Bands
The words "white gold" are frequently confusing to many grooms, who may be under the incorrect assumption that white gold is somehow less "gold" or less valuable than its yellow gold counterpart. But white gold is the same purity as yellow gold, usually coming in at 18 karat gold, or approximately 25% gold. White gold ranges in appearance anywhere from pale to silver and white gold wedding bands are silvery because the elemental gold is alloyed with a blend of silver and palladium for strength and color. (Chemistry 101, anyone?) Today, many white gold wedding rings are also coated with rhodium for extra brilliance.

Advantages of White Gold Wedding Bands
When it comes to white gold wedding bands, price is a significant advantage. A recent survey of prices indicates that white gold is less expensive than platinum.

Drawbacks of White Gold Wedding Bands
Buyer beware, as white gold has a tendency to yellow over time, showing its elemental color. There is a solution – having the wedding band plated and polished to its original luster. 

via GG